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At Felt, there are four key challenges they impose on themselves every day as they design and develop their bicycles:

reddotreddot First: To never be satisfied. They are driven to constantly push every model and every design. This can translate to reduced weight, higher performance, additional features, enhanced comfort, better looks, greater value, or most likely, a combination of all these attributes.

reddotreddot Second: To see beyond the limits of technology. They are constantly looking forward, getting a sense of what is beyond the current known technological limitations. Whether it’s new materials, new tube forming processes or revolutionary design concepts, Felt is always looking beyond the scope of their imagination.

reddotreddot Third: To maximize performance, ride quality, aesthetics, and attention to detail. At Felt, they emphasize ride quality as much as they do efficiency, and that is why their engineers scrutinize the smallest of details. Every tube, wall-thickness, butting placement, taper and flare was specifically designed to give a lively, reactive, comfortable, all-day-long ride without sacrificing any measure of efficiency.

reddotreddot Fourth: To exceed rider’s expectations, by providing a sense of individuality, inspiration and pride in ownership. At Felt, they recognize that if you try to be all things to everyone, you usually end up being nothing to no one. They know there are riders who are searching for that one bicycle that reflects their individual personality, their style and their personal standards for quality and excellence. And more importantly, a bike that inspires them to get out and ride. Every decision they make goes toward producing a bicycle that delivers pride in ownership.

These four key goals help Felt to achieve their mission:

“To design, develop, and deliver the best bicycles in the world. Period.”